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When an incident happens, SIM alerts your staff instantly by SMS and email. Simple to set up. Simple to use. Ready when you need it.


Created for the most challenging uses.

SIM products are researched, developed and tested in partnership with the Met Police, Local Authorities and London's Violence Reduction Unit to manage incidents in London.

 

See exactly who has been reached — with full visibility of your alert groups and recipients.

 

 

How will it be enforced?

The Security Industry Authority (SIA) has been confirmed as the regulator for Martyn's Law. Their approach will be supportive and proportionate — advisory first, giving venues the opportunity to get it right before formal enforcement begins. The SIA has powers to inspect premises, issue compliance notices and levy financial penalties. Final SIA regulatory guidance will be published in autumn 2026, ahead of the spring 2027 commencement date. 

Current threat level - Substantial

Launch an alert instantly — notifying the right people the moment an incident begins.


What is Martyn’s Law?

The Terrorism (Protection of Premises) Act, known as Martyn's Law, will protect security and organisational preparedness across the UK by mandating, for the first time, those responsible for premises and events to consider the terrorist risk and how they would respond to an attack.



FAQs

Martyn’s Law, also known as the Protect Duty, is legislation in the United Kingdom aimed at enhancing public safety by requiring owners and operators of publicly accessible locations to take steps to protect people from terrorist attacks. It is named in honour of Martyn Hett, one of the victims of the 2017 Manchester Arena bombing.

Martyn’s Law was introduced in response to the growing threat of terrorism and to ensure that venues are better prepared to respond to such incidents. It aims to establish a consistent and effective approach to security across a variety of public spaces, helping to prevent future attacks and minimize their impact.

The law applies to a wide range of publicly accessible locations, including but not limited to:

  • Concert halls and arenas
  • Shopping centres
  • Public squares and parks
  • Sports stadiums
  • Large entertainment venues

Essentially, any place where large numbers of people gather could potentially be targeted by terrorists.

Risk Assessment: Conducting thorough risk assessments to identify potential vulnerabilities and threats.

Mitigation Measures: Implementing appropriate and proportionate measures to reduce the risks identified, which may include physical security measures, staff training, and emergency response planning.

Training and Awareness: Ensuring that staff are adequately trained to recognize and respond to security threats.

Collaboration: Working with local authorities, emergency services, and other stakeholders to enhance overall security and preparedness.

Information Sharing: Sharing relevant security information and intelligence with appropriate authorities and other operators.

The Security Industry Authority (SIA) has been confirmed as the regulator for Martyn's Law. Their approach will be supportive and proportionate — advisory first, giving venues the opportunity to get it right before formal enforcement begins.

The SIA has powers to inspect premises, issue compliance notices and levy financial penalties. Final SIA regulatory guidance will be published in autumn 2026, ahead of the spring 2027 commencement date.

Martyn's Law received Royal Assent on 3 April 2025 and is expected to come into force in spring 2027. The Government has confirmed a minimum 24-month implementation period. Venues should use this time to prepare — not wait.

 

 

What venues are included?

The Bill will require venues to fulfil necessary but proportionate steps according to their capacity to mitigate the impact of a terrorist attack and reduce harm. The premises' duties will depend on the size of the venue. Premises and events with a capacity of 800 or above will be in the Enhanced Tier, while premises with a capacity of 200 to 799 will be in the Standard Tier.

For venues wanting to go further, SIM also supports documented incident procedures and response protocols.

Venues

Theatres
Cinemas
Concert halls
Arenas

Cafés
Clubs
Music venues
Pubs and bars
Restaurants

local government locations
town halls

Child care
Schools
Universities and colleges

Conference centres
Museums and galleries
Exhibition halls

Stores
Shopping centres

Stadiums and Arenas
Sports facilities
Large-scale event venues

Ice rinks
Gyms
Public sports/leisure centres

Museums
Art Galleries
Historic Buildings
Monuments

Holiday parks
Hotels
Public transport
Train/bus stations
Ports
Airports

Airports: Major and regional airports
Train and Bus Stations
Ports and Ferry Terminals

Licensing to suit you

No contracts, pay-as-you-go, no obligation, cancel any time.

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Standard Tier

For 200 to 799 capacity venues

£20

user / month

Enhanced Tier

For 800+ visitor venues

£25

user / month

*Additional savings available when you pay annually.

If you have custom requirements, for example, multiple locations, large workforce or integration of existing systems, our enterprise version is just what you need. 

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